Jan Lutzeyer | Managing Director

Every ship needs an experienced captain to navigate a safe passage through the turbulent seas. Few voyages seem more unpredictable than navigating the seas of the online world.

Jan's vast experience in the Tourism Industry and understanding of online marketing as well as a relentless drive for excellence keeps D.R.O.I.D on the cutting edge and makes sure that all the projects meet fruition and exceed client expectations.

Robert van Rooyen | PR & Marketing Director

Robert is the marketing compass helping you to better understand your current users and potential communities online. As businesses become embodied online, the content they release becomes interpreted as their voice. Just like in the "real" world where nobody likes to be bombarded with irrelevant chit chat, so too, online communities affiliate themselves around valuable conversations.

Content marketing is the art of communicating with your customers and prospects without selling. Instead of pitching your products or services, you are delivering information that makes your buyer more intelligent. The essence of this content strategy is the belief that if we, as businesses or brands, deliver consistent, ongoing and valuable information to buyers, they ultimately reward us with their business and loyalty.

Chris Booyens | Search Marketing Director

The internet is fast becoming the number one source of information worldwide. Search engines like Google aim to help us find the information we are looking for by categorising and indexing relevant information into massive databases known as data repositories so that it becomes accessible to users that are searching online.

Chris is the search engine interpreter and conversion maniac, ensuring your website is usable and discoverable in all forms of search. He ninja's search algorithms behind the scenes to ensure the best search traffic is driven and converted on your website. With a passion for his work and a slight obsession with the online world, Chris has taken it upon himself to master the art of SEO, conversion optimisation & website usability. Never again will you have to worry about how and why Search Engines gives you the results it does, from now on Chris will help you get the results you want.

Tancredi Zanardi | Account Manager

Tancredi, or Tank-Ready, is the one keeping an eye on all campaigns, making sure that we are meeting our goals and getting you the most return on investment possible. With an intuition and emotional sensitivity that only Italians have, Taco is also the Social Media Guru helping you choose and make the most of the social media platforms your users are on.

Consumers are using the multiple social platforms at their disposal and are beginning to engage directly with brands and businesses. It has become imperative for business success that brands join the conversation and engage with their community in a way that fosters long term loyalty. How well, how often and where you engage with your users will ultimately separate you from competitors and develop profitable online communities. Tancredi is ready to show you how.

Marais Nel | Online Advertising Manager

Marais attention to detail is second to none and his eye for the finer details makes him critical to digital success. Search engines are the source of the vast majority of sales traffic. People all over the world perform millions of searches at any given moment, and if you are not visible via search engines your site will be getting none of it.

Search Engine Marketing (SEM) involves using a combination of paid and organic, or natural, search tactics which direct traffic to your site. Comprised of Pay Per Click advertising (PPC) and Search Engine Optimisation (SEO), SEM is one of the most effective ways of generating traffic. Using a variety of tactics, Marais creates a strategy unique to each project.

Elsa Wessels | Freelance Journalist

The written content on your site is your voice. Users will engage with it as if it was you. With over 30 years experience in journalism and teaching Elsa Wessels is a true nvestigator for the essence of a story and a master with words.

She attacks every story with the same professionalism and prose that only years of storytelling can teach. With each brief Elsa makes a point of intimately understanding what clients are about and what their community members crave.

Lloyd Koppel | Videographer

With the explosion of websites like YouTube, which is now the second most used search engine, it has become imperative to utilise the growing interest and demand for video content online.

Lloyd is our master behind the lens and his extensive experience in a diverse array of settings has enabled him to create contextualised as well as professional productions that meet specific client needs. Lloyd has the ability and insight to capture the magic that makes your brand or business come to life. With the latest broadcasting equipment, Lloyd adopts a direct and hands on approach to each production and ensures that clients are intimately involved every step of the way.

Michael van Rooyen | Creative Director

One of the most difficult tasks clients have is translating desired moods, messages, concepts and underdeveloped ideas into creative productions. Various people may create or develop specific parts of a digital campaign; but it is the charge of a sole art director to supervise and unify the vision. When creating digital strategies it is paramount to take into account how our strategies communicate visually, stimulate moods, contrast features and psychologically appeal to our target audience.

With experience in art direction from the advertising industry and a background in graphic design as well as professional photography, Michael van Rooyen is the chief in charge of the overall visual appearance and execution of creative productions. Michael will help you through the brainstorming process, make decisions about which visual elements to use, decide on the artistic style and ultimately bring life to your imagination.

Jonathan Cornelius | Post Production Supervisor

Jonathan is the creative genius behind making all the creative content, particularly the video, encapsulate the magic of your brand and set you apart from the competition.

His extensive knowledge and background in professional video production, with particular expertise in special effects and post production enable the team to make world class productions that never seize to amaze.

Digital Strategy

Digital Development

Creative Productions

Training